Trade show season is officially underway, and we’re excited to be back on the road connecting with bowhunters across the country. We recently wrapped up our first show of the year at the ATA Show in Indianapolis, Indiana, and it was a strong start to what’s shaping up to be a busy season for ASIO Gear.

As a direct to consumer brand, ASIO is built around delivering premium whitetail bowhunting apparel directly to your door. That online experience remains the foundation of our business. Trade shows give us an additional opportunity to connect with bowhunters in person and continue the conversations that help shape everything we build.


Why Trade Shows Matter to ASIO

ASIO Gear team at the ATA Show in Indianapolis during the start of trade show season, connecting with bowhunters and showcasing apparel

Trade shows allow bowhunters to see, touch, and try on ASIO gear firsthand. It’s an opportunity to feel the materials, understand fit, and ask questions about how each piece is designed to perform in real hunting conditions.

Just as important, trade shows give us the chance to spend time with the people who wear ASIO. From swapping hunting stories to discussing layering strategies and late season sits, these conversations provide valuable insight and reinforce what matters most to serious bowhunters.


What to Expect This Year

We’ll be on the road throughout 2026, attending trade shows across multiple regions. Each stop is an opportunity to connect, learn, and keep raising the standard for whitetail bowhunting apparel.

At select events, we’ll also have exclusive show only opportunities available. In addition, we have a few new products we’re excited to announce later this year, so stay tuned as we share more about what’s coming.


Find a Show Near You

To see where ASIO Gear will be throughout the year, view the full 2026 trade show schedule here:

https://asiogear.com/pages/2026-trade-shows

Whether you connect with us online or meet us in person at a show, we appreciate everyone who supports ASIO Gear. Trade show season is just getting started, and we’re looking forward to the miles ahead.